Synopsis: Branding es uno de los términos del marketing que se pusieron de moda durante los años de De hecho, todo el mundo está convencido de. Las 22 Leyes Inmutables de La Marca by Al Ries, , available at Book Depository with free delivery worldwide. Trad. de: The 22 inmutable laws of branding. how to build a product or service into a world-class brand. Las 22 leyes inmutables de la marca: cómo convertir un producto o un servicio en una marca mundial. Front Cover. Al Ries, Laura Ries.

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Leaders make similar mistakes. Law of Line Extension says that you shouldn’t use same brand name as you extend product line.

Exposed and Explained by the World’s Two: Comprar los productos seleccionados conjuntamente Este producto: The Law of Extensions — The easiest way to destroy a brand is to put his name to everything. They often think a marketing war is an advertising war. The Law of Credentials — The crucial ingredient for the success of any brand is its vindication of authenticity.

All across America people are falling in love with their brands. We never store sensitive information about our customers in cookies. So, just rely on your judgement as you read through the laws and really try to test evaluate them in the current environment. Next you can then try to understand the laws as they would be applied today.

While I didn’t agree with everything purported by the authors, I got more insight and value from this book than most things I read about business and the points they make are ‘take home’ and not difficult to apply. The authors give examples and predictions that, with the view we have now in the future, don’t play out how they expected.


Be the opposite of the leader or launch a marketing campaign to undermine the leading brand. They suggest that these laws can benefit any brand as long as they are honest in their assessment of their current situation and they are willing to let go of their biases and misguided ideas.

Nota bad book though. So every year, the advertising agency gets busy dreaming up its latest extravaganza. Hay una mejor manera de hacer marketing The Effective Executive Harperbusiness Essentials. Today, Tylenol is the No.

The Law of Quality — Quality is important, but brands are not built only with quality. Brands that are first in the mind can often effectively reinforce their leadership by using ideas and concepts that relate to their authenticity. Like most things Tim Ferris, there is more sizzle than steak here. Recibir nuevas entradas por email. A activation email has been sent to you. Of course, there is a way to compete with powerful brands such as Google.

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Contenidos relacionados Hay una mejor manera de hacer marketing Hay una mejor manera de hacer marketing Violate them at your own risk. The book is pre-Internet and somewhat dated as others noticed too. In both cases you should know how to switch cookies back on! The surprising thing is not that half of all marriages end in divorce.

I’d read the book when it was best seller. Post siguiente Los tres mejores libros de marketing: The Law of the Name — Eies the long run, a Brand is just a name.


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Baidu was first inmutanles China. Cookies are little nuggets of information that web servers store on your computer to make it easier for them to keep track of your browsing dies. Some recent rallying cries:. I believe that by utilizing these rules, any marketing professional and company can maximize their marketing budgets and assist their companies to increase sales. All mainstream modern browsers have cookies enabled by default, so if you’ve been directed to this page it probably means you’re uisng a weird and wonderful browser of your own choosing, or have disabled cookies yourself.

Their consulting jobs have taken them across the globe to work in new emerging markets, evolving markets and in the ever-changing global market. The Law of Color — A brand must use spaces on the opposite color ihmutables use its main competitor. This book was recommended by many authors and podcasts I follow so that’s what brought me to it.

Usan su poder y les gusta hacerlo.

Las 22 Leyes Inmutables de La Marca : Al Ries :

Amazon Second Chance Donar, intercambiar, dar una segunda vida. Success is achieved in decades, not months or years. The 4-Hour Work Week: