Philip Kotler Gary Armstrong John Saunders Veronica Wong MARKETING PODRĘCZNIK EUROPEJSKI Polskie Wydawnictwo Ekonomiczne Warszawa Podręcznik Akademicki. Warszawa: Wydawnictwo PWN. Arvola, A. Kotler, P. ( ) Marketing. Podręcznik Europejski. Warszawa: Polskie Wydawnictwo. List of websites: •

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Register Log in Shopping basket 3 Wishlist 2. There are 3 item s in your basket. Sign up for our newsletter: I hereby agree with the terms of service This europejskk is required. Notify me when available. Be the first to review this product. For Principles of Marketing courses that require a comprehensive text.

Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.


Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing not euroopejski.

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Principles of Marketing, Global Edition – Philip Kotler, Gary Armstrong – Polska Ksiegarnia w UK

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With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Philip KotlerGary Armstrong.

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