ITC E-Choupal: Empowering Rural India #RESEARCH in the field of agriculture. e-Choupal is an initiative of Indian Tobacco Corporation (ITC) Limited (a . Indian market has inadequate physical, social and institutional infrastructure that is. ITC E-choupal: Corporate Social Responsibility in Rural India. Front Cover. Ali F. Farhoomand. Asia Case Research Centre, University of Hong Kong, ITC’s ABD, one of India’s largest agricultural exporters, has conceived e-Choupal as a ITC CSR Booklet · ITC Corporate Presentation · ITC Publications – on your email Click here to watch the video on ITC’s unique e-Choupal initiatives . The Ashoka – Changemakers ‘Health For All’ Award for the Rural Health.

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The Development Gateway Award previously rsponsibility as the Petersberg Prize for the trailblazing e-Choupal initiative. ITC e-choupal on awards shortlist Business-standard.

Empower the poor for growth Hindustan Times.

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You can change your cookie settings at any time but parts of our site will not function correctly without them. Ali Farhoomand ; Shilpi Banerjee. This initiative, which has covered over 64, hectares, has a multiplier impact and reaches out to around 70, farmers. Now, e-choupal goes pay-to-use Hindustan Times. As India’s ‘kissan’ Company, ITC has taken care to involve farmers in the designing and management of the entire ‘e-Choupal’ initiative. Keep up to date with email updates Pricing Shipping options Terms of business What’s available from us?

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The Case Centre is a not-for-profit company limited by guarantee, registered in England No and entered in the Register of Charities No Jump to Top Navigation. The active participation of farmers in this rural initiative has created a sense of ownership in the project among the farmers. Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, larger investments and higher quality and productivity.


Jump to Main Navigation. The problems encountered while setting up and managing these ‘e-Choupals’ are primarily of infrastructural inadequacies, including power supply, telecom connectivity and bandwidth, apart from the challenge of imparting skills to the first time internet users in remote and inaccessible areas of rural India.

The eChoupal experiment has the potential to transform the farm sector The Times of India.

Sluggish reforms hit e-choupal expansion: Fuelling latent rural demand The Economic Times. Power back-up through batteries charged by Solar panels, upgrading BSNL exchanges with RNS kits, installation of VSAT equipment, Mobile Choupals, local caching of static content on website to sociap in the dynamic content more efficiently, 24×7 helpdesk etc.

ITC e-Choupal, Agricultural Exporters India – ITC ABD, Corporate Social Responsibility in India

All fields Reference no. Lintas Media arm, e-choupal join to launch Bharat Barometer blonnet. Launched in June’e-Choupal’, has already become the largest initiative among all Internet-based interventions in rural India.

From toothpaste to tractors, this rural mall has it all Outlook.

Expand all Collapse all The Big Picture ITC’s Agri Business Division, one of India’s largest exporters of rurao commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.


Tax ID No Further, a growth in rural incomes will also unleash the latent demand for industrial goods so necessary for the continued growth of the Indian economy.

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them. ITC to set up a shopping complex at Ujjain Business-standard. Give them empowerment first The Hindu Business Line.

As a direct marketing channel, virtually linked to the ‘mandi’ system for price discovery, ‘e-Choupal’ eliminates wasteful intermediation and multiple handling. Worth a hill of soyabeans The Economist. Several alternative and innovative solutions – some of them expensive – are being deployed to overcome these challenges e. Jump to Sub Navigation. ITC is the first Indian company and the second in the world to win this prestigious award.

While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement despite offering better prices to the farmer having eliminated costs in the supply chain that do not add value. Go to advanced search.

How innovation really works Business Today. The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. ITC plans farm demo plots Business Standard.