Managing Public Relations CL [James E. Grunig] on by James E. Grunig and Todd T. Hunt is a must-have for PR students and professionals. Get this from a library! Managing public relations. [James E Grunig; Todd Hunt]. GRUNIG & HUNT’S FOUR MODELS OF PUBLIC RELATIONS. In the book “Managing Public Relations” from James E. Grunig and Todd. Hunt.

Author: Shakakus Dojar
Country: Sao Tome and Principe
Language: English (Spanish)
Genre: Health and Food
Published (Last): 2 August 2011
Pages: 291
PDF File Size: 2.48 Mb
ePub File Size: 15.70 Mb
ISBN: 188-2-22004-187-7
Downloads: 71464
Price: Free* [*Free Regsitration Required]
Uploader: JoJobar

Managing Public Relations – James E. Grunig, Todd Hunt – Google Books

One hunh is propagandist techniques created by news media outlets in North Korea. Why do companies need public relations? Still, persuasive communication is used in this model to benefit the organization more so than audiences; therefore, it is considered asymmetrical or imbalanced. William Sledzikassociate professor of journalism and mass communication at Kent State University:.

Some press releases and newsletters are created based on this model, when audiences are not necessarily targeted or researched beforehand. William Sledzikassociate professor of journalism and mass communication at Kent State University: For instance, they may argue that political lobbying is a form of public relations because lobbyists engage in communication activities and client advocacy in order to shape the attitudes of Congress Berg, These models serve as guidelines to create programs, strategies, and tactics.


However, the communication pattern is still one-way. What is public relations?

Four models of public relations – Writing for Strategic Communication Industries

Practitioners do not conduct audience analysis research to guide their strategies and tactics. However, this book focuses managong a public relations approach based particularly on writing for the media.

For example, can we represent the interests of loyal employee groups while our shareholders demand layoffs in favor of low-cost offshore suppliers? In this model, accuracy is not important and organizations do not seek audience feedback or conduct audience analysis research.

Here, practitioners are negotiators and use communication to ensure that all involved parties benefit, not just the organization that employs them. Finally, the two-way symmetrical model argues that the public relations practitioner should serve as a liaison between the organization and key publics, rather than as a persuader. The two-way symmetrical model is deemed the most ethical model, one that professionals should aspire to use in yrunig everyday tactics and strategies Simpson, It is a one-way form of communication.


Furthermore, the goal is to disseminate rellations based on the two-way symmetrical model presented by Grunig and Hunt Skip to content Increase Font Size.

Managing Public Relations

Discussion Point Do you think the two-way symmetrical model is plausible? Do you think the two-way symmetrical model is plausible?

Some experts think of public relations more broadly. Consider this example from Dr.

The public information model moves away from the manipulative tactics used in the press agent model and presents more accurate information.