EPRG framework: A firm having a presence in the global market has to decide the manner in which it will enter and operate there. Firms in the international. Abstract. The aim of this paper is to present the fundamental ideas behind EPRG model. They are discussed with some illustrating examples. Moreover, some. ethnocentric polycentrism regiocentrism geocentrism ethnocentric domestic techniques and personnel are considered superior polycentrism local personnel .

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This is the firm which is a global firm. Here, the frzmework researches the markets, understands customers and competition in the region and evolves competitive strategies. It does not require much investment. The firm may do so either by bidding or sell to an export house or to an overseas buyer or its representative.

What is an EPRG Framework in International Marketing?

Eprgg the most common market entry strategy is export. Pricing is established on a worldwide basis. Each subsidiary erpg independently of others and establishes its own marketing objectives and plans. Should there be a problem in product clearance or selling in the importing country, the firm may have gramework times no alternative other than either to get it back or destroy it there or accept other cuts in its price.

It may examine several market entry strategies but common ones are joint ventures, or subsidiary operations in the target region. This approach is especially suitable for countries with certain financial, political and cultural constraints. They are not interested in the market shares of just one market but keenly pursue goals of global market leadership.


Further, it had not done anything to either develop the soft drink market or industry and most Coke bottlers operated slow speed bottling plants.

In contrast, polycentric organizations or managers see each country as unique, and consider that businesses are best run locally. Thus, ensuring efficient use of human resources by building strong culture and informal management channels. Marketing personnel are recruited from that region, regional channels of distribution are developed and policies in respect of other areas such as product, price and promotion have a regional orientation. A polycentric firm P is one that exports to not just one market but to several markets.

At some companies, the ethnocentric orientation means that opportunities outside the home country are epr.

Give Examantiate Your Arguments. Ethnocentric E orientation refers to home country organization. This perception mitigates the chance of cultural myopia and is often less expensive to execute when compared to fraamework.

International Marketing EPRG Framework

InCoke left India when asked to dilute its equity. A Wprg Marketing is a small segment of market ignored or not properly served by large players.

Indian firms will have to fast change their current orientation as otherwise they will be out of business. Geocentric G firms are those that consider the world as their home market. See full list of related question in international marketing management.


It may homogenize the product for the EC. For example, it may mean giving a fur lining to the leather boots and having shoe lowers that are rugged so that the customers are able to walk comfortably on the streets in the cold European winter. The major disadvantage of this nature is it can restrict career mobility for both local as well as foreign nationals, neglect headquarters of foreign subsidiaries and it can also bring down the chances of achieving synergy.

The term multinational company is often used to describe such a structure. Sign up here or sign in with. I am a mother of a lovely kid, and an avid fan technology, computing and management related topics. Value chain Marketing Strategy and IT. Every participating country is treated solely and individual strategies are carried out.

This is because it does not need to send skilled managers out to maintain centralized policies. It considers frameworrk markets, local government aspirations and competition to decide its market entry and marketing strategy. A regiocentric organization sees similarities and differences in a world region, and designs strategies around this.