Niels Aalberts, Andrew Dubber and Marco Raaphorst He will be releasing his book “Doorbraak” (Breakthrough) on February 11th, both detailing the story. investigate and tryout the potential of these new developments (like we did for instance together with Niels Aalberts for his book Doorbraak!. Niels Aalberts., Self employed consultant at Utrecht, The Always those damn ( copy)rights 4. Thank you.

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When copies are super abundant, stuff which can’t be copied becomes scarce and valuable. For the second group, zero —’feels like free’—is the right price, but they can help spread your music via social networks or even filesharing networkswhich means more potential ecosystem members, which means more aalberst that belong to the first group.

But on the upside we will be working on new material.

Hun tweede idee voerden ze samen met Koos Moerenhout uit, knecht van de Rabobank, de Nederlandse Bruseghin. Social networks can be used to retain and to further connect with fans and to connect fans to each other. He understands that having fun with your fanbase and spending a little money on it can be much more important than telling them to buy your music or spamming them with marketing messages later on, there is another deadmau5 case-study where you can see what his feelings on that are.

Parents and child are doing well. It is very simple. This section shows how to build up that power.

Thanks a lot, whoever it was However, I do refer back to the concepts of the marketing mix 4 Ps throughout this section. As for the free tracks, the newsletter featured two images with links to the place to download the song.

Obviously, Simon Posford, the main person behind Shpongle and owner of the Twisted Music label, was very unhappy about this and lashed out:.


Due to several illnesses among band members and their families, we will not be playing as much as we would like to. Then he took USB-sticks, put some unreleased NIN music on them and dropped them at bathrooms at NIN gigs, only to be found by fans who would be thrilled when they discovered what they had found. This case-study is about Shponglea much respected group of musicians, in a very specific niche: Most people probably get a mild shiver when they hear the word maintenance but if you look at some of the examples and case-studies in this part you will see that with the right attitude this dooebraak the most fun and rewarding part.

doorbraak niels aalberts pdf free – PDF Files

Watch the video here. Besides that, the ecosystem should doobraak like the cool party happening down the street; it just makes you want aalberys go up to join in and if it’s fun enough, you will call your friends to abandon whatever party they are attending and to come to this one. We recorded a cover version of Orgasm Addicta song by The Buzzcocks about, ehm well, the title says it all!

I thoroughly believe that if you betray your fans’ trust, you will lose them and your potential income. In his book Purple Cow he advocates doing the remarkable, whether that’s for products, services or ideas.

doorbraak niels aalberts pdf free

Soon enough, the party will be attracting people from all over the area, perhaps stopping by a shop to buy some drinks for their friends and making sure aalbefts party stays fun; the fun of the party depends on its own existence and therefore the party protects its continued existence. Lees hier hoe het werkt! Instead of connection, one could use the phrase ‘rapport,’ which is defined as a relationship of mutual trust or emotional affinity.


Alsof wij de roze trui al dragen, sterker nog, alsof wij straks aan het eind van de Giro hebben gewonnen in Verona. De renner-acteur in het Rabobankshirt is Moerenhout.

The Answer Is The Ecosystem: The Solution

Keep this in mind when figuring out what the story worth talking about could be! Later on in the topic, which currently carries over replies, fans started to suggest ideas to Simon. We will be back on stage september 2nd at Festival deBeschaving! With the phenomenon of word of mousestories spread faster and more easily than ever. Instead, Niels Aalberts suggested that they sell their album via SMS, because that’s the language these teenagers speak and it’s a message they understand.

The more exact how constantly changes. First of all, it acknowledges fan support in terms of chart positions and makes a polite request as opposed to lashing out or guilt-tripping fans, like on the forum.

We will do some extensive touring in the Netherlands over the next few months, so keep coming back to this site for more news! Special thanks to 3FM engineer Hans Verhoeff! Even though listening to the ecosystem is listed last in the solutions section, it is not the final step. In old marketing, one would only define this first group as the target group, but in new marketing they are just one target group.

Also, it tries to unite the fans and give them a purpose; a mission. Make sure all late-adopters can see what fun the early adopters are having.